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LAUNCHING PAUL McCARTNEY’S ALBUM ‘NEW’

Introducing the exciting partnership between Paul McCartney’s album NEW, and the launch of Bang & Olufsen’s wireless speaker range. Brought together by a passion for great sound, watch Paul McCartney talk about his NEW album, and delve into exclusive content that brings the partnership to life.

THE LIVING ROOM TOUR

An on-going project where Bang & Olufsen brings you one step closer to the music and artists you love. Built around a shared passion for great sound and the belief that great music deserves to be heard as the artist intended.

PAUL McCARTNEY'S ALBUM 'NEW'

Paul's first album of brand NEW solo material in six years is on sale now.

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‘NEW’ PRODUCERS

Giles Martin (Executive Producer), Mark Ronson, Paul Epworth and Ethan Johns.

PAUL EPWORTH

Paul Epworth is the producer of the moment, but he’s the only one Paul McCartney didn’t know before recording NEW. Epworth had McCartney making up songs on the spot, and played the drums on ‘Save Us’ - the only instrument Paul McCartney didn’t play himself on the whole album.

 

‘It could be a defining statement for him, especially [considering] where he is in his career…’

Paul Epworth

BEOLAB 17

Designed to deliver truly breathtaking sound to your living room.

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LIKE FATHER, LIKE SON

Paul McCartney has links to three out of four of the producers on NEW through their fathers - Ethan Johns’ father, Glyn, worked with The Beatles, and Paul even once bandaged Ethan’s knee.

ETHAN JOHNS

Now Ethan has followed in his father’s footsteps, producing two of the most acoustic songs on the album, ‘Early Days’ and Hosanna’.

 

“He's still one of the most extraordinary recording talents. There’s a song on the record called 'Hosanna' which is absolutely heartbreaking – just Paul and an acoustic guitar. It’s gorgeous."

Ethan Johns

MARK RONSON

From being the DJ at Paul McCartney’s wedding to Nancy Shevell in 2011, Mark has moved on to producing the track NEW. Mark brings his distinctive sound to the record, which is the title song on the album.

 

"It was just such an instant classic. I said, 'I would love to work on that song with you,' and that's how it started....It was a masterclass in learning how to put together an incredible song — just watching his mind work."

Mark Ronson

BEOLAB 18

Designed to deliver truly breathtaking sound to your living room.

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IMMACULATE WIRELESS SOUND

For the first time, Bang & Olufsen’s trademark flawless sound can be experienced wirelessly, giving you ultimate flexibility to shape your home listening experience the way you want it.

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“Our engineers have been testing the boundaries of wireless speaker technology for years, but until today the transmission quality simply hasn’t been reliable and good enough.”

Tue Mantoni

GILES MARTIN

Two-time Grammy Award-winning music producer, Giles Martin was the executive producer for Paul McCartney’s NEW. He brought a very honest, organic approach to the album, producing tracks including ‘Appreciate’ and ‘Everybody Out There’.

 

“I think it’s his best for years, but I would say that.”

Giles Martin

BEOLAB 19

Uncover the true power of bass with the exceptional accuracy of the BeoLab 19.

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Fan question

You came along and made my life a song - do you realise that line describes how a lot of people feel about you?

GREAT SOUND AS INTENDED

Every single Bang & Olufsen product is meticulously designed to deliver immaculate sound quality in your living room - so you can experience great music as the artist intended.

PAUL McCARTNEY'S 'NEW' DESERVES BANG & OLUFSEN

LISTEN TO QUEENIE EYE FROM PAUL McCARTNEY'S ALBUM 'NEW'

HEAR IT AS IT DESERVES TO BE HEARD

Come in store for an exclusive listen to Paul McCartney’s album NEW as it deserves to be heard on the BeoLab 18.

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INTRODUCING NEW

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PRODUCTS

Bang-Olufsen beolab17

Enjoy stunning depth of sound regardless of which way you twist or turn BeoLab 17.

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Bang-Olufsen beolab18

Experience a statement of outstanding craftsmanship and breathtaking sound.

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Bang-Olufsen beolab19

BeoLab 19 is fusing stylish, distinctive lines with powerful, impact bass.

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